Puffy might have perfected the pairing of rap and R&B, but it was Teddy Riley’s idea. Teddy Riley might not be a rap producer, but he’s a hip hop legend. They built upon Southern tradition: screw, bounce, Rap-A-Lot, UGK, and made it their own - ultimately, influencing the next decade of mainstream music. Kids like ASAP Rocky and Tyler are still quoting them today.
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“Bout it, Bout It,” “Ain’t My Fault,” “Make ‘Em Say Uhhh,” or “Ghetto D.”On the latter, they turned Eric B and Rakim into an anthem of crack sales. But if you took the 20 greatest Beats by the Pound cuts and stacked them up against anyone, they cannot be fucked with. Using Henry Ford’s methods to soundtrack house parties led to the predictable problems of mass production. I mean, who do you think produced Rear End? Granted, Puffy had his northern Hitmen, but the medicine men from New Orleans cranked out beats so fast that there was barely time to call Dave Mays to take out ads. So he created the first rap assembly line. The less fame you accrue, the less you have to be paid. Rick Rock-“Do the On One”īeats by the Pound were so anonymous that if you Google Image search them, you can barely find a photo of KLC, Mo B. Between his stint as a post G-Funk young gun and a vanguard of hyphy, Rock was responsible for the hydraulic bounce of Jay-Z’s “Parking Lot Pimpin,” Busta Rhymes’ “Make It Clap,” and Fabulous’ “Can’t Deny It.” They already said it best, if Rick Rock made the beat, somebody gonna’ rock it.
Watch this video of him making a beat from scratch and you’ll understand why he’s been in demand since he blazed ‘Pac’s “ Tradin’ War Stories.” Good producers prosper in one incarnation. Lesser known is Rick Rock, the consummate craftsman. The supreme architect of hyphy, Rock built a plutonium engine for E-40, Keak Da Sneak, Turf Talk, and The Federation to slang their crooked language. This is the sound to ghost ride the collapse of the Bay Bridge. The Northern Cali King of slap paired the 808 crunk of the South to bugged out car alarm explosions and mob music. What was the point of making an honorable mention list? Rick Rock. Before then, we’re highlighting some of the best to ever yell at people for labeling them “beat makers.” (It’s better than the excessively pause-worthy, “knob twiddlers.)”īefore you ask, #1 is going to the guy who made the beat for “Still Tippin.'” It seemed like the only sensible option. Next week, Passion of the Weiss will be counting down the 50 Greatest Producers of All-Time.